Advertising Increases Awareness.
Owens Corning® has the insulation products people look for. It’s time to tell your neighbours where to get them — from you of course!
Together We All Win
Our branding and advertising can easily convert to a sale. When our dealer partners can make that happen, we all win.
Products Eligible For Co-Op Advertising Reimbursement.
Product names must be used exactly as shown.
- PINK NEXT GEN™ FIBERGLAS® Insulation
- QUIETZONE® PINK NEXT GEN™ FIBERGLAS® Acoustic Insulation
- FOAMULAR® NGX™ Extruded Polystyrene Rigid Insulation
- AttiCat® Expanding Blown-In Insulation
- ProPINK ComfortSeal™ Sill Gaskets
- ProPINK® FIBERGLAS® Blown Insulation
- Multi-purpose FIBERGLAS® Insulation
- raft-R-mate® Attic Rafter Vents
Eligible Advertising Expenses
Traditional Advertising
Circulars, Flyers, Direct Mail & Bill Stuffers
Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.
Local Newspapers & Billboards
Eligible expenses include the cost of the ad including colour and position charge for space devoted to individual eligible products, plus a prorated share of the headline and signature. Ads with competitive products will not qualify.
Local Broadcast Radio & Television
A great way to support your print, other advertising, or special events to build awareness. During key sales periods, identify local stations your customers tune in to. Ask their sales office to identify time periods or programming targeting your customers (i.e. small builders and contractors) to avoid waste and evaluate effectiveness. Buying off-peak time simply due to cost, could be a waste if your target isn’t experiencing it. Remember to include your store’s name, address and contact information.
Consider Other Radio Tactics Like:
- Radio Remotes – which take place LIVE at your store, typically for a number of hours.
- Radio Program Sponsorship – especially those that relate to home or building issues.
Download pre-scripted, ready-to-use 15 and 30-second commercials.
For radio: The Owens Corning name must be mentioned at least twice, description of Owens Corning product(s), and at least one use or benefit.
For television: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.
Ready to Help Grow your Business?
Download your advertising claim form now.
Proof of Performance Required
Signed and completed original broadcast tearsheet, scripts or CD/DVD, and station confirmation of performance including script identification for each commercial aired.
Digital/Social Media Advertising
Digital Banner Ads
Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.
Social Media Advertising
Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.
For Instagram: The Owens Corning name must be mentioned at least twice, description of Owens Corning product(s), and at least one use or benefit.
For Facebook: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.
For LinkedIn: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.
Ready to Help Grow your Business?
Download your advertising claim form now.
Logo Guidelines
Every time the Owens Corning name, products and/or logos are used, the creative must be pre-approved by Owens Corning legal prior to production.
Here’s how:
- Ensure you are using the proper Owens Corning logo, product name and latest images.
- If you are using the Pink Panther™ image (guidelines are below), the creative must also be reviewed and approved by MGM with no less than 8 business days for the approval process. Marketing Canada will facilitate all approvals.
- Submit creative layouts/mock-ups to: MarketingCanada@owenscorning.com for review and approval/comments.
Logo – Staging
A clear “staging” area is required around the Owens Corning brand mark for it to stand out. The staging height of a cap “O” is the minimum requirement.
Alternative for Small Spaces or Embroidery
When space does not allow for the Owens Corning logo, the “type treatment” may be used in Owens Corning Red (PMS 186), in 100% Black, or Cool Gray.
50% or Less Background
Colour “ARC” and type always WHITE. ® same colour as logo (in this instance, PMS 186 RED).
50% or Less Background
Colour “ARC” and type always WHITE. ® BLACK.
50% or More Background
Colour “ARC” and type always WHITE. ® RED.
50% or More Background
Colour “ARC” and type always WHITE. ® BLACK.
Pink Panther™ Guidelines
“Since 1980, our mascot has been an effective marketing tool for Canada’s #1 insulation.”
It Is Vital That He Be Used Properly
The Pink Panther™ is a key aspect of the Owens Corning Corporate Identity Program.
All artwork must be approved through the Owens Corning Marketing/MGM approval process prior to production. Incorrect usage dilutes the effectiveness of our marketing efforts and jeopardizes our licensing agreement. MGM reserves the right to place a cease and desist order on materials that violate its rules and will not be accountable for any costs incurred to revise or retract a communication.
When Pink Panther™ is used, the following legal line must also appear on the piece:
THE PINK PANTHER™ & © 1964–2024 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.
Panther Proximity Rules
- Must be used in close proximity to the Owens Corning logo
- Cannot touch any other logo (including the Owens Corning logo)
- May not be used as a part of a customer’s branding (such as your logo)
- May not be featured in a layout or webpage featuring a competitor’s logo
100% Black
- Black Eyebrows, Pupils, Whiskers
- PMS Cool Gray 11 Eyebrows, Whiskers when used on a black background
- PMS 102 Eyes
- Pantone Process Magenta C Body Outline, Tip of Nose, Tongue
- PMS 211 Bridge of Nose
- PMS 210 Body Fill
- PMS 670 Ear Centres, Muzzle, Stomach
Pre-approved, up-to-date Pink Panther™ images, available for use within the prescribed guidelines described on this page, and as approved by the Owens Corning Marketing/MGM approval process, prior to production.
Owens Corning Legal Pre-Approval is a Must
All usage of the Owens Corning® name, logo, products, and/or Pink Panther™ MUST follow the Brand Guidelines AND be Owens Corning legally approved prior to production. Claims can be denied if not pre-approved.
Submit PDF: marketingcanada@owenscorning.com